I’m not gonna pretend I have this big, sexy, Everything I Could EVER WANT IN A DREAM JOB.
But I’m getting closer every day. Or, better put, every morning.
In good times and bad, in sickness and health, Monday through Friday, I’m getting closer and closer to it every day in just 45 minute bursts.
Now that might not sound too amazing — to build a business in just 45 minutes per day. But given all the interruptions that come with modern life, from social media and teenagers to extended family responsibilities… to my spiritual and 12 step practice and… oh yeah, an actual decent paying job with benefits because my kids actually need to eat every single day, this tiny block of undistracted attention has proven to be crucial to the development of my coaching business. Besides, how can I tell the women I work with to defend their 45 minutes/day of passion project time if I can’t defend mine?
Be not afraid of growing slowly. Be only afraid of standing still. — Chinese Proverb
There’s so many reasons why I will defend this 45 minute block to the death, but here are just 10.
10 Reasons to Work 45 Minutes a Day Toward Your Dream
- Focus Focus Focus: So I said it already, but I can’t stress it enough, it’s so easy to get stuck taking care of other things or, equally as challenging, just being distracted. Knowing that from 8:15–9, come hell or high water I’m building my business, has kept my hummingbird brain laser focused on what my end goal is: to quit my day job and coach women full time.
- Start with the End: A coach of mine told me a long time ago that if I wanted to succeed at my goals, I needed to think about what the end-goal was. I know mine for sure: In addition to coaching women to write their memoirs and e-books, I want to have financial and time freedom. I KNOW this possible with doing only a small portion each day, so I lay down my comfort of catching up on Schitt’s Creek and just do the work. (Plus I love those characters so much, I’m almost terrified to watch the last season. I already went into a mild depression thinking Season 5 was “It” and then, praise Jesus, Netflix dropped season 6 in like a ray of light in a Covid nightmare. But I’m digressing… something I do not do from 8:15–9am each day! I swear!)
- Set a Timer: “Alexa, set timer for 45 minutes!” Yup, that’s me, every single morning after rushing in from my walk. I don’t check Instagram. I don’t look at my phone. I don’t check personal email. All I do for 45 minutes is whatever is on the task list that day. If I can’t get it done, no worries. I refer to #4.
- Stop Worrying: One of the hardest things for me with the 45 minute deal is to know that while I’m getting things done, they aren’t necessarily being completed in that exact time frame. The control freak in me has to work super hard at chilling out, letting go and trusting that, in time, it will get done and I will move onto the next task at hand. It’s progress, not perfection. When I remember that, it’s nothing but rainbows and sparkles.
- The Power of “Yet”: One of the best things I’ve learned from teaching special ed math is that in teaching my kids the power of a growth mindset, I’m re-wiring my brain as well. I often tell them when they are frustrated, “I know it’s annoying that you haven’t figured out that problem…But you will. You just haven’t figured it out YET.” The same goes with any new skill I’m learning. For 45 minutes/day, I work on saturating myself with a positive mindset so fresh concepts and skills can stick, and besides…
- “I Can Do Anything 45 Minutes/Day”: I got that little nugget from one of my teacher friends. When I was just an assistant and chasing an autistic girl across campus every day who would run as far as she could away from me, scream and punch me (yeah, that was amazing) Cathi would often remind me, “Andrea, you can do anything for an hour/day” (referring to the periods of class I would be in charge of my little escape artist). I have adjusted that to my business building, and it sure takes the pressure off. But that can only happen with #7.
- Your Spiritual Life: Did you think you’d see a post from me without a nod to my Higher Power? No such luck! I could never do my 45 minutes of focused attention to my business — with all my negative thoughts pounding at me to “give up!” if it weren’t for belief in a power greater than me that wants me to succeed. So I’m reminding you, too, that with the help of your higher power you can tap into an energy that believes in you! You can ask the God of your understanding in to help you learn, grow and create your dream. (And here’s the best news: your higher power already sees you as successful! He/She has no timeline on where you are at in the process. If your Higher Power doesn’t subscribe to this unconditional belief in your bad ass self, by all means, borrow mine!)
- Defend Your Quiet: I admit I’m lucky to have my own office. Granted, it came only after years of renting our house out to make ends meet while my husband started his own business and I went back to school as a special ed aid/then substitute teacher. (My hubby and I used to to live in the dining room to give space to the renter — no joke!) But even if you don’t have your own office, you might have your own bedroom. Or a corner of the kitchen. Or your car. It doesn’t matter. Wherever you must do your work, do it. Make headphones your friend. Trade with your sister to help with the kids. Do it when the kids go to bed or during naps. And, special shout out to the moms, our kids don’t need more stuff. What they need is the example of a woman who lives out her own dreams so they can grow up and live out there. Show them your positive mindset!
The one thing I can promise you is that as hard as it is sometimes to find 45 minutes a day, it’s worse spending the rest of the day thinking you COULD have worked toward your dream… but you didn’t.
9. Remember You are Worth It: Sometimes we say we don’t have 45 minutes/day to work on our dream, but that’s a lie. The real reason so many of us don’t spend that time is because somewhere deep in our soul we don’t think we’re worth it. When we face that lie for what it is and wrestle it to the ground, dreams can come true.
Note: If you are an A student at dream deprivation, don’t be surprised if the first month you spend the entire time just staring at your screen. I’m here to tell you, “So what!” As long as your intention is to build your dream, eventually your brain will catch on with your body and your new habit will pay off in major productivity — 45 minutes at a time.
10. Take Opposite Action: This one is always the hardest for my clients. They often think that because it feels wrong, it is wrong. I could say the same thing about giving up drinking. Every ounce of my body was screaming, “Gulp the wine! It’s just a glass. Or six!” But my soul, where the God of my understanding lives, reminded me, “Andrea, it’s hard now. But think of how much closer you’ll get to living as your authentic self if you aren’t buzzed every night.” The same can be said when it comes to taking action on our dreams.
When we stop listening to the lies that tell us our dreams aren’t worth it, and instead bring the God of our understanding in and work 45 minutes on our projects, something miraculous happens. We land on the flip side fear.
Today was a great day. After 3 months of dealing with a book formatter out of Australia and knowing in my gut that he was wrong for the job, I hired a woman from the U.S. who is going to get my book formatted within a week. And it looks soooo good. There is no way I would have been able to pull the trigger and hire her if I hadn’t put in the 45/minutes a day of hard work to know what was working for my business and what was not.
This is my book cover!
Along with my new graphic designer’s typesetting, I will have my new book out within a month. Am I nervous? Heck yeah! But I’ll just keep taking my own advice and inch it forward a bit each day. I will use all these new skills to help my future clients with their amazing books.
And, each day, I will thank God that when I wanted to quit I just put on my big girl panties, fired up my computer and kept going… 45 minutes at a time.
I’d love to hear where you are with your dreams. You are worth it! Push forward!
I’m a published TV, blog, magazine and book writer who also coaches moms and grandmoms to write books rooted in wisdom, spirituality and humor.
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